Tell me about a time coaching changed how you sell.
Coachability, which most sales leaders weight above raw talent. Reps who cannot name specific coaching they absorbed usually have not absorbed any.
Pick a specific, slightly uncomfortable example: a manager who tore apart your discovery on film review, a Gong clip that showed you talking 70% of the call, a deal review that exposed weak qualification. Name what you changed mechanically and the result that followed. Avoid the humble-brag version where the coaching was "be less of a perfectionist"; real coaching stories have a real flaw in them.