Data Scientist, Marketing
Wealthfront · Palo Alto, CA
$164k - $211k
Hybrid
Full-time
Mid
Data
Job Description
The Wealthfront Data Science team utilizes our rich financial and behavioral data to influence Marketing, Product and information security decisions. The team draws from backgrounds in Computer Science, Natural Sciences, Statistics, Operations Research, Economics and Finance.
The Data Scientist in this role will be primarily embedded within Wealthfront’s Marketing team. The Marketing team aims to acquire new clients and increase awareness of Wealthfront's brand and products among potential customers. The team addresses these goals by designing and executing targeted advertising campaigns for Wealthfront products.
The potential set of projects for this role includes (but is not limited to) campaign performance analysis, paths to conversion, incrementality estimation, media mix modeling, client segmentation, AB Experiment design and client revenue modeling.
A key desired trait for this role is an advanced ability to reduce business problems to mathematical language and communicate results to the broader team. An ideal candidate will also act as a mentor to junior team members and demonstrate an ability to explain technical concepts in a simple language.
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