BDR Enablement Manager

WHAT YOU’LL DO

Braze is a fast-paced, growth-oriented company, and to sustain peak performance, our Business Development organization plays a critical role in the success of the Revenue org and the company.  Our BDRs must ramp quickly and there is no shortage of things to learn as they grow in this role. As a GTM Enablement Manager supporting the ongoing enablement of our BDR teams, you will partner closely with our Senior BDR Enablement Manager and the VP of Business Development. Reporting to our Director, GTM Onboarding & Ramp, you will design and deliver programs that accelerate BDR productivity, deepen ongoing skill development, and prepare BDRs for successful transitions into Sales roles.

The ideal candidate brings both strategic thinking and a builder’s mindset. You’re someone who thrives in ambiguity, earns trust quickly with sellers and leaders alike, and takes genuine pride in developing people. You care as much about the BDRs who go through your programs as you do about the business outcomes those programs drive. You know how to partner closely without needing to own everything, and you bring a collaborative, low-ego energy to cross-functional work.

Key Responsibilities:

BDR Ramp & Ongoing Enablement Programs

• Design, build, and iterate on ramp programs that accelerate new BDR productivity beyond Onboarding
• Develop and deliver ongoing enablement programs that evolve BDR skills and knowledge beyond initial onboarding — including training on messaging, prospecting methodologies, tools, and Braze’s GTM motion.
• Monitor BDR performance and engagement data to identify skill gaps and inform program adjustments.
• Partner with the Senior BDR Enablement Manager VP of Business Development, and BDR leadership to align enablement priorities with business goals and headcount ramp plans.

Sales Readiness & Career Progression

• Build structured programs that prepare BDRs for a successful transition into closing roles, including competency frameworks, milestone assessments, and readiness criteria developed in partnership with Sales leadership.
• Champion BDR development as a strategic talent pipeline for the broader Sales organization.
• Collaborate with Sales managers to ensure smooth handoffs and alignment on what “ready” looks like at each stage of the BDR lifecycle.

Stakeholder Partnership & Cross-functional Collaboration

• Serve as an enablement partner to the BDR team, building trusted relationships with BDR managers and individual contributors.
• Partner closely with the Senior BDR Enablement Manager, who owns and delivers the BDR Onboarding program, to ensure ramp and ongoing development efforts are well-coordinated and complementary.
• Collaborate with the broader GTM Enablement team to ensure BDR programs align with the company-wide GTM Onboarding experience.
• Engage with SMEs across Sales, Marketing, and Product to keep BDR content current, relevant, and business-aligned.

Content & Onboarding Support (as needed)

• Contribute to the ongoing maintenance and evolution of BDR onboarding content in Seismic Learning and live workshop formats in partnership with the BDR Enablement Senior Manager.
• Maintain familiarity with both the GTM Onboarding and BDR-specific onboarding programs to provide delivery support when business needs require it.

WHO WE’RE LOOKING FOR

Required Qualifications

• 3–5+ years of experience in Sales Enablement, Revenue Enablement, or a related GTM function, with specific exposure to BDR or SDR teams.
• Demonstrated ability to design and deliver enablement programs — not just content — with measurable impact on ramp time, productivity, or skill development.
• Strong understanding of the BDR role and the full sales development motion, including prospecting, pipeline generation, and BDR-to-AE progression.
• Excellent facilitation and communication skills, with the ability to engage and motivate early-career sellers.
• Experience working cross-functionally with Sales leadership, People teams, and PMM in a fast-paced, high-growth environment.
• Comfortable working with data to assess program effectiveness and prioritize improvements.
• Highly organized and self-directed, with the ability to manage multiple workstreams and stakeholders simultaneously.
• Proficiency with modern GTM tech stacks, including strong working knowledge of BD-centric platforms like Outreach to optimize outbound workflows and sequence management.
• Demonstrated acumen with AI tools (e.g. Claude, Gemini), with the ability to leverage AI for content iteration, messaging personalization, and productivity gains.

Preferred Qualifications

• Experience with enablement platforms such as Seismic, or similar LMS/CMS tools.
• Familiarity with sales methodologies (e.g. MEDDPICC, SPIN, Challenger, Force Management)
• Prior experience at a SaaS or MarTech company, ideally in a high-growth stage.
• Experience building sales readiness or career progression frameworks.
• Background in instructional design or adult learning principles is a plus