Principal Product Marketing Manager, Application Development
Databricks · West Coast - United States
Posted November 14, 2026
AI Summary
Databricks is hiring a Principal Product Marketing Manager to own positioning, messaging, and go-to-market strategy for its application development portfolio, including Databricks Apps and developer tools for building AI-powered data applications and agents. The role reports to the Senior Director of Product Marketing and involves close work with product, engineering, sales, and developer relations to drive developer adoption, launches, and pipeline. It is interesting for someone who wants to shape how developers perceive a major AI and data platform.
Job Description
MKTQ227R30
Location: West Coast, United States
AI is changing how software gets built, and developers are at the center of it. Databricks gives developers a unified platform to build, deploy, and run data and AI applications and agents.
In this role, you will own product marketing for Databricks application development including Databricks Apps and the developer tools for building AI-powered applications and agents. Reporting to the Senior Director of Product Marketing, you'll define and execute the strategy that wins developer mindshare, drives adoption, and generates pipeline. Partnering closely with product, engineering, sales, and marketing, you'll turn product innovation into clear narratives for developers and the teams that support them, along with compelling customer content, targeted campaigns, and high-impact product launches.
The impact you will have:
- Own the positioning, messaging, and go-to-market strategy for Databricks' application development portfolio, including how developers build data and AI apps on the platform
- Establish Databricks as the best place to build and run AI-powered applications, with a clear point of view on how we differ in the market
- Build and land content and collateral across developer, sales, partner, and demand generation channels, including technical content, demos, campaigns, and events
- Create an always-on go-to-market plan and pilot new programs that drive developer adoption, product-led growth, and pipeline
- Partner closely with product and engineering teams to plan and execute launches, from private preview through general availability
- Work with field marketing, developer relations, industry, events, and partner teams to scale reach globally
- Build trust with customers and share their stories of building and shipping data apps and AI agents in production
What we look for:
- 8+ years of technical product marketing experience at an enterprise software, developer tools, or cloud platform company
- Deep understanding of developers and the app development lifecycle, including the people who build with these tools (application developers, full-stack and backend engineers, platform teams) and the people who buy them
- Experience with AI and machine learning technologies, especially building and deploying AI applications and agents
- Familiarity with modern app development concepts such as web frameworks, APIs, databases, and serverless or cloud-native platforms
- Portfolio of impactful marketing content, sales enablement materials, and always-on GTM programs
- Experience presenting at conferences, developer events, and customer engagements
- Preferred: BS in Computer Science or Engineering, coupled with MBA
Pay Range Transparency
Databricks is committed to fair and equitable compensation practices. The pay range(s) for this role is listed below and represents the expected base salary range for non-commissionable roles or on-target earnings for commissionable roles. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to job-related skills, depth of experience, relevant certifications and training, and specific work location. Based on the factors above, Databricks anticipated utilizing the full width of the range. The total compensation package for this position may also include eligibility for annual performance bonus, equity, and the benefits listed above. For more information regarding which range your location is in visit our page here.
About Databricks
Databricks is the Data and AI company. More than 20,000 organizations worldwide — including adidas, AT&T, Bayer, Block, Mastercard, Rivian, Unilever, and 70% of the Fortune 500 — rely on the Databricks Data + AI Platform to build and scale data and AI apps, analytics and agents. Headquartered in San Francisco with 30+ offices around the globe, Databricks offers a unified platform that includes Genie, Lakebase, Agent Bricks, Lakeflow, Lakehouse, and Unity Catalog. To learn more, follow Databricks on LinkedIn, X, YouTube, and Instagram.
Benefits
At Databricks, we strive to provide comprehensive benefits and perks that meet the needs of all of our employees. For specific details on the benefits offered in your region click here.
Our Commitment to Diversity and Inclusion
At Databricks, we are committed to fostering a diverse and inclusive culture where everyone can excel. We take great care to ensure that our hiring practices are inclusive and meet equal employment opportunity standards. Individuals looking for employment at Databricks are considered without regard to age, color, disability, ethnicity, family or marital status, gender identity or expression, language, national origin, physical and mental ability, political affiliation, race, religion, sexual orientation, socio-economic status, veteran status, and other protected characteristics.
Compliance
If access to export-controlled technology or source code is required for performance of job duties, it is within Employer's discretion whether to apply for a U.S. government license for such positions, and Employer may decline to proceed with an applicant on this basis alone.
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