Founding Growth Marketer

Empromptu AI helps regulated institutions where a wrong answer is expensive and where data cannot leave the building build AI applications that train models they own. Every correction an expert makes becomes training data, so the model gets more accurate the longer it runs. Our customers include Communicare Health across 140 facilities, along with enterprises in manufacturing, government, finance, and education.

Role Impact

This is not a traditional “marketing manager” role. You will own the entire go-to-market motion end to end.

About the role

You'll own how Empromptu AI shows up in the world, from the story we tell to how developers and enterprises discover, adopt, and champion what we build. There's no team to inherit and no playbook to run. You'll work at all altitudes, setting the high-level strategy and then doing the tactical work yourself, from positioning down to the copy.

What you'll own

• Narrative and content: shape the company blog, thought pieces, and our unique perspective on AI, and position our founders and researchers as leading voices
• Product marketing: define our category and translate deeply technical capabilities into messaging that developers resonate with
• Brand and channels: own our company brand, website, and social cadence across X and LinkedIn
• Launches and announcements: coordinate product releases and announcements from press to podcasts to events
• Demand generation: build developer and enterprise interest to build our pipeline

We are looking for people who

• Ideally have experience targeting CIOs, and/or developers
• Ideally have run their own marketing agency for clients or have built a marketing function from zero at a start-up and can both set strategy and execute it
• Are tactically broad, can own narrative, launches, demand, and growth experiments across channels from social to SEO to email
• Have 5+ years of professional expertise and operating in ambiguous environments
• Write exceptionally well, clear, technical, and fast
• Have taste: know what's credible, what's hype, and what's premature
• Are fluent in the AI industry, leverage tools yourself, and can credibly talk models and APIs with our engineers and researchers
• Show complete ownership, think at the level of goals, not tasks or tickets
• Has an analytical mind. You can create systems to clearly show ROI while balancing creative
  

Success Metrics

After 3 months

• Drive and capture demand
• Build and manage partnerships and creator relationships
• Handle and manage customer support
• Set up and run marketing automations and GTM tooling

After 6 months

• Execute and own a full product launch
• Drive consistent inbound demand
• Establish Empromptu as a credible voice in AI for B2B SaaS

After 12 months

• Help drive the company to its ARR goal
• Own a repeatable GTM motion that ties content, launches, partnerships, and automation to revenue

Must-Have vs. Nice-to-Have Skills

Must-Have

• Product marketing and go-to-market experience
• Experience bringing a new product to market
• Proven ability to generate and grow revenue
• Ability to execute independently with limited direction
• Comfort owning multiple functions in a zero-to-one environment

Nice-to-Have

• Experience with tools like Attio, Intercom, Customer.io, Zapier, or similar automation platforms
• Experience working with early-stage B2B SaaS companies
• Background in technical or developer-focused products

Team & Culture Context

• This is the only marketing role at Empromptu today
• You will work closely with the CEO, product, and engineering
• The culture favors ownership, clarity of thinking, and bias toward action
• You should be comfortable making decisions, testing ideas quickly, and iterating in real time

People who thrive here are builders — they like blank pages, unclear playbooks, and real responsibility.

Growth Potential

This role is designed to grow.

As Empromptu scales, this position can evolve into:

• Head of Marketing
• VP of Marketing

You’ll have direct influence over strategy, positioning, and future team structure, with opportunities to build and lead a marketing organization over time.

Compensation Transparency

• Salary range: $120,000 – $180,000
• Benefits included
• Fully remote

Inclusive Candidate Signals

We value diverse perspectives, backgrounds, and paths into marketing and technology. If you’re excited about this role but don’t meet every single requirement, we still encourage you to apply. We care far more about how you think, execute, and learn than about checking every box.

Application Process

Our interview process is straightforward:

1. Initial interview
2. Whiteboard or case study interview
3. Coworker interview
4. Final interview with the CEO

Hiring timeline: ASAP

If you’re excited to build, launch, and scale a category-defining AI platform and want real ownership from day one, we’d love to hear from you.