AVP, Sports And Talent Marketing

At WHOOP, we’re on a mission to unlock human performance and healthspan. WHOOP empowers members to perform at a higher level through a deeper understanding of their bodies and daily lives.

WHOOP is hiring a Head of Sports and Talent Marketing to lead and evolve a world-class partnerships function that expands the brand’s reach, sharpens its cultural relevance, and drives strategic value across the business. This is a senior leadership role responsible for shaping the partnership ecosystem around WHOOP across elite athletes, sports leagues, teams and organizations, creators, cultural and entertainment talent, ambassadors, and experiential, with experiential sitting within the Creator remit.

This leader will define where and how WHOOP shows up through partnerships, identifying the right people, properties, organizations, and platforms to align with the brand, then translating those relationships into powerful, cross-functional brand programs. In close partnership with Brand and other senior leaders, the Head of Sports and Talent Marketing will help define roster strategy, investment priorities, and activation plans that support WHOOP’s continued brand evolution and ensure every major investment delivers maximum impact.