SOCIAL MEDIA WORKING STUDENT (Consumer Brand Launch)

GASOLINA provides next-gen nutrition at the intersection of supplements and lifestyle products.
For our go-to-market, we are launching MAN IN A CAN - the world's first functional beverage optimised for men's health - in mid August. Thereby, we are creating an entirely new product category - with interest validated through +6,000 test persons.
With both a very unique brand & product, we have high ambitions to become one of the relevant European lifestyle brands for the health-conscious & wellbeing-minded.

As Social Media Working Student, you help run and grow the brand across Instagram & TikTok - owning content pieces from idea to posted. You closely work with the founder & team on brand, creators, and community and gather unique work experience off a real first product launch - with flexible working hours around your studies. If you ever felt the itch to build a brand from the ground up, this is for you.

+++ Upon merit, a direct transition to a full-time position is possible +++

Tasks

• Work 1-on-1 with the founder to create a cultural phenomenon
• Shape & execute the content strategy across Instagram & TikTok with end-to-end responsibility - ideating, shooting, and editing short-form content
• Spot trends early and turn them into brand-relevant content fast
• Engage & grow the community - comments, DMs, replies
• Support brand collaborations & creator partnerships - research, outreach, coordination

Requirements

• Previous brand/social media internship at consumer brand or tangible track record producing content and/or brand assets
• Very good English & German
• Based in Berlin, Munich or willing to relocate
• Thinking analytically & acting hands-on; finding joy in solving problems no matter how
• Passion & eagerness for brand building to from the ground up

Benefits

• Direct reporting to founder with full 0 to 1 exposure, substantial responsibility, and vast creative head space
• Competitive pay
• Clear path to a full-time and early 'Head of' position as the company scales
• Opportunity to unlock substantial equity options upon full-time hiring

We're just getting started and have the major ambition to become the coolest brand to create food & beverage innovations that are effective like supplements and make you feel like lifestyle products.

If that mission lights you up and you don't back down from an actual challenge, we want to hear from you.

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