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Founding Growth Lead

Booko · New York, NY, US / San Francisco, CA, US / Remote (US)

$90k - $110k
Remote
Full-time
Lead
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Job Description

What You'll Do

  • Design, run, and iterate on growth experiments across product, marketing, and distribution channels
  • Assist in prepping sales strategy for big meetings, as well as in the procurement of follow-up materials (pitch decks, one-pagers, etc.)
  • Assist in building the growth playbook - from identifying channels to creating scalable systems
  • Define and track north-star growth metrics (e.g., signups, activation rate, retention, referral loops)
  • Run outbound and inbound campaigns, testing messaging, positioning, and targeting
  • Partner directly with the founding team to translate customer insights into product and GTM decisions
  • Manage early marketing channels (content, paid, partnerships, community, SEO — whatever works)

Who You Are

  • Charismatic, well spoken, persistent
  • Creative and resourceful - you find unconventional ways to acquire and retain users
  • Strong communicator who can work closely with a small, fast-moving founding team
  • Hungry to have outsized ownership and impact at an early-stage company
  • Comfortable wearing multiple hats across growth, marketing, product, and sales
  • Data-obsessed - you measure everything, run experiments, and let results guide decisions

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