Founding Growth Lead
Booko · New York, NY, US / San Francisco, CA, US / Remote (US)
$90k - $110k
Remote
Full-time
Lead
Job Description
What You'll Do
- Design, run, and iterate on growth experiments across product, marketing, and distribution channels
- Assist in prepping sales strategy for big meetings, as well as in the procurement of follow-up materials (pitch decks, one-pagers, etc.)
- Assist in building the growth playbook - from identifying channels to creating scalable systems
- Define and track north-star growth metrics (e.g., signups, activation rate, retention, referral loops)
- Run outbound and inbound campaigns, testing messaging, positioning, and targeting
- Partner directly with the founding team to translate customer insights into product and GTM decisions
- Manage early marketing channels (content, paid, partnerships, community, SEO — whatever works)
Who You Are
- Charismatic, well spoken, persistent
- Creative and resourceful - you find unconventional ways to acquire and retain users
- Strong communicator who can work closely with a small, fast-moving founding team
- Hungry to have outsized ownership and impact at an early-stage company
- Comfortable wearing multiple hats across growth, marketing, product, and sales
- Data-obsessed - you measure everything, run experiments, and let results guide decisions
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