Marketing & Digital Operations Specialist

Marketing Strategy & Campaign Execution

• Develop, execute, and optimize marketing campaigns across social media, email, SMS, and digital channels.
• Build marketing funnels, landing pages, and digital campaigns for lead generation and brand visibility.
• Analyze campaign performance, prepare reports, and provide actionable insights to improve ROI.
• Monitor competitor activities and adjust strategies for maximum impact.

Social Media & Digital Media Management

• Create and schedule content for social media platforms (Facebook, Instagram, TikTok, LinkedIn, YouTube).
• Produce engaging graphics, motion graphics, short-form and long-form videos.
• Manage community engagement, respond to inquiries, and grow brand presence online.
• Utilize tools like Canva, CapCut, Premiere, Buffer, Metricool, and Meta Business Suite.

Real Estate & Event Marketing

• Promote real estate products and corporate events through digital media and offline channels.
• Coordinate marketing logistics, vendor accounts, proposals, and project timelines.
• Assist with presentation center setup, creative direction, and event planning.
• Maintain and update customer databases (HubSpot, CRM tools) and manage lead follow-ups.

CRM, Automation & Lead Management

• Maintain and optimize CRM systems (GHL, HubSpot, kvCore, Brivity, BoldTrail).
• Build automated workflows for lead nurturing, scheduling, and client follow-ups.
• Track and manage sales leads, generate reports, and maintain accurate client records.

Administrative & Project Support

• Provide administrative support including scheduling, email management, file organization, and task coordination.
• Track action items, monitor project timelines, and manage marketing materials.
• Handle inbound/outbound communications with clients, vendors, and team members.
  Support marketing directors/managers in daily operations and strategic initiatives.

Content & Multimedia Production

• Design digital assets such as infographics, brochures, landing pages, and promotional materials.
• Edit and produce videos for campaigns, courses, or social media channels.
• Develop online courses or e-learning materials if needed (Kajabi, Teachable, Thinkific).

Required Skills

• Digital Marketing Strategy & Campaign Management
• Social Media Management & Content Creation
• Email/SMS Marketing & Automation
• Paid Ads (Meta Business Suite, Google Ads)
  Funnel & Landing Page Development
• Real Estate Marketing & Event Coordination
• CRM Management & Lead Nurturing
• Reporting & Data Analysis
• Administrative Support & Project Coordination

Tools & Platforms

• Design & Video: Canva, Photoshop, Premiere, CapCut, Descript
• Social Media & Scheduling: Meta Business Suite, Buffer, Metricool
• CRM & Automation: GoHighLevel, HubSpot, kvCore, Brivity, BoldTrail, Monday.com, ActiveCampaign
• Web & Funnels: WordPress, Wix, Kajabi, ClickFunnels
• Email Marketing: CRM-native email tools, BeeFree, Gmail
• Admin Tools: Google Workspace, Microsoft Office, Slack, Zoom, JIRA, Confluence

Soft Skills

• Creative Thinking & Vision
• Strong Communication & Public Speaking
• Client-Focused & Relationship Building
• Project Coordination & Time Management
• Detail-Oriented & Highly Organized
• Adaptable & Proactive in Fast-Paced Environments
• Team Leadership & Collaboration

• Above market salary
• HMO on Day 1 for principal and two dependents
• Government-mandated benefits
• Performance-based Incentives
• Quarterly Company Events
• 1,000 PHP De Minimis
• Equipment and software provided